When sending in your logo for a trade show booth design, one of the most important details is file type. Not all logo files are created equal—and choosing the wrong one can lead to blurry, pixelated graphics on your final display. Let’s break it down in simple terms.

What Is a Flattened Image?

A flattened image is any file type that’s made up of pixels—like:

  • .PNG

  • .JPG or .JPEG

These are common file types used for websites, emails, and social media. They're easy to view, easy to send, and they look fine on a screen or in small print. 

But when you try to enlarge one of these files to fit a large 8-foot or 10-foot display, here’s what happens:

  • The pixels get stretched—and your logo becomes blurry or blocky.

  • This is called pixelation, and once it happens, there’s no way to clean it up without redesigning the logo. 


If You're Sending a PNG or JPG, Here's What to Do:

If a flattened image is all you have, we can still work with it—but we’ll need the highest resolution version possible.

✅Tip: Check the file size in your image info panel. A high-quality logo will usually be 1MB or larger, and at least 2,000 pixels wide.  

❌Avoid sending small, compressed files from a website or email signature—they won’t hold up at large sizes. 

If you have multiple versions of your logo, send us the largest one.

What Is a Vector Logo?

A vector logo is a file built using mathematical curves—not pixels. This means it can be scaled to any size without losing quality.

Vector logo file types include:

  • .AI (Adobe Illustrator)

  • .EPS

  • .SVG

Even though you might not be able to open these files on your computer, we can, and they’re exactly what we need to produce crisp, professional booth graphics.

Why We Always Ask for a Vector File

Because vector logos don’t pixelate, they print crystal-clear at any size. Whether your logo is going on a small counter or a 20-foot wall, it will look clean and sharp.

Using the correct file type also helps us keep your colors accurate and align everything perfectly on the final design.

Don’t Have a Vector Logo?

If you don’t have access to a vector version of your logo, let us know. Our design team can often help trace and rebuild your logo into a vector format for a small fee, ensuring it’s print-ready and future-proof. 

 

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