No matter where you are, a trade show, convention or any marketing event, everyone loves a free giveaway! Branded items give your company a fun and memorable way to extend your reach, attract attention and increase your ROI. However you decide to use a promotional item—as a takeaway from your booth, like pens, bottle openers or key chains, or as a prize gift for some of the bigger ticket items—you’ll certainly be happy with the added exposure.