Introducing games into your booth is a great way to engage with your clients at the show! The simplicity of gamifying your booth space is it should do two things very quickly and effectively:
- Break the ice
- Collect the contact information
Any good game idea must help draw show attendees and other show exhibitors into your booth for you to introduce yourself and your company to them. Whether you decide to use a tried-and-true game like the business card raffle or a counting game, or if you decide to go way outside of the box with a scavenger hunt or another creative brand-centered experience, games are great for driving foot traffic into your booth.
Have a Strategy
Now, there are a few things to keep in mind as you’re developing your game:
- Pre-Show Promotion: never leave things to chance. Contact your existing customers to let them know about your game and the award for winning instead of Relying on the show promoter’s marketing.
- Less is More: While the concept of the game is to draw people into your booth, unless your company sells mass-market products, you can be selective in who participates. Offer a prize or award that would entice your core customer persona into participating. Using your own products or services as the giveaway is an obvious option.
- Don’t Become a Distraction: you can run the risk of the game being the only attention-grabber for your booth and thus missing the opportunity to engage with potential customers.
- Brand It If You Can: make sure you nail this one. Any opportunity you have to brand the signage, the game pieces, or other supplies do so. You’re hoping to stick in their mind, so don’t rely on readily available objects branded with other company’s logos such as hardware store buckets, etc. Your booth space is meant to be immersive.
- Collect Contact Information: every opportunity squandered to gain contact information from the game participant is missed opportunity. Obviously, the simplest thing is you need the contact information to reach them regarding who won the raffle, drawing, etc.
Games Aren’t Giveaways
Giveaways like pens and other swag have a place in your overall trade show strategy, but in the case of a game it’s an exchange of the potential of winning a larger prize in return for the person’s contact information.
As you think about what game you’ll utilize, and how your staff will manage it in the space, keep in mind your attendance at the show is not solely to perform a booth game. Make sure that you staff the booth properly so your co-workers have time to oversee the game with ample time and space for their other booth duties. If the game becomes all-consuming than you need to change your tactics, adjust the game, or adapt on the fly as necessary. Entry into a game can be by invite only, for example. You can collect people’s contact information so they learn about your next one.
Effective Trade Show Games
Now that you have the basic concept behind creating a game for your trade show booth, what game best fits your company’s personality and will integrate well with your trade show display?
Business Card Raffle:
The most common and easiest to implement show games of all time is the business card raffle. It provides, arguably, the easiest to enter game possible while gaining the contestant’s contact information in a flash. Offering a free (or greatly reduced) product or free service that your company already offers is a great way to showcase what your business is about while also only collecting contact information from potential customers who find value in your offerings.
Email Sign-up Raffle:
This is essentially the same as the business card raffle, set up one of our kiosks to accept email subscriptions for the same style raffle as explained above. Email is perfect for automation so make your automation event-specific including mentioning your booth number. Most attendees will visit booths in the morning, break for lunch midday at which point they’ll check their email before finishing their rounds. If they find messages reminding them about the booth they visited earlier in the day, you may increase your chances of having them return with follow-up questions.
Social Media Mention:
Encourage attendees to take a selfie in front of a branded backdrop or using relevant props, and then tweet or post their photo with a hashtag. An effective strategy would be to encourage them to use your hashtag as well as the event’s hashtag for maximum reach. Make sure to encourage them to share their contact information as well for followup. Obviously, you can reach them through their social media account to announce the winner. If you can get their broader contact information, you’ll be able to reach them about other business matters.
The concept is simple, people guess the number of items in a bucket and the person who guesses the closest wins. Try to find something relevant to your business. Try to avoid using cliche and tired ideas like counting gumballs in a gumball machine.
Other Booth Games:
- Spin the Prize Wheel
- Matching Game
- Roll Doubles with Dice
- Beanbag Toss
- Hands-on Product Demonstration
- Run the Gauntlet / Athletic Achievement
Prizes and Giveaway Ideas
With most games, there should be one prize for the person who wins, and numerous giveaways for participation or if someone reaches a threshold of success. The prize needs to be substantial to make it enticing for people to participate in your game but should also be relevant to your business.
Some ideas for prizes and awards for your game:
- Free trial for your company’s services
- One or more of your company’s latest product
- Gift bag with a variety of treats as well as some branded swag
- Gift card or certificate for your company
We encourage you to come up with a relevant prize that does not overextend your budget. While many companies will give away high-end electronics or cash because they have high perceived value from attendees, they do not provide any lasting brand affinity for your company. Avoid giving away products from other businesses unless it relates tangentially to your business.
Good luck at your next show as you begin to implement games in your trade show booth. We’d love to help integrate your game into your trade show display design, contact our sales department to begin the discussion!