You did it! Your event was a success and all of your hardwork has paid off with potential leads and clients that you met throughout the exhibition. Now is the time to build those relationships and turn those leads into loyal clients. Following up with prospects in a timely manner will go a long way to maintain the momentum built during the show. They left the tradeshow with a great impression of you and now is the time to take it to the next level. Don’t give them the chance to forget about you or move onto a competitor. Reach out to them, make it personal, and continue to give them the full brand experience you have worked so hard to build.
You know your business better than anyone and you know your audience. You can use this knowledge to continue to build relationships with those you connected with at your exhibition. You know your clients' needs so present them with a clear and straightforward message on how you can provide solutions to their needs. You gave them a look into your business at your convention and now it is time to show them why you will continue to be the right choice for them.
Communication is key, and there are many ways to keep in contact with prospects and repeat customers. Keep them in the loop about upcoming tradeshows or promotions with attention grabbing emails or social media posts. You want to be able to engage with your clientele year round and make sure they know you are there when they need you. Depending on your type of business loyalty perks or reward programs can be a great way to retain current clients. Offering discounts to repeat customers can make them feel appreciated and keep them coming back.
Having a strong, knowledgeable customer service team available can really help build confidence in your company. Clients want to know that you’re there to support them and feel like they can trust in you. Being able to reach out with questions and concerns will reassure them they have made the right choice. You want to give them a positive experience from start to finish and make sure that you leave a lasting impression even after the interaction is completed. This way you are their first stop the next time they find themselves in the market for your services.
