Multimedia at trade shows has become a very common sight, audio, video, and lighting all working to attract your attention. In competitive trade show environments, it’s really not that surprising that many companies choose to incorporate multimedia in their booths. When used correctly, multimedia shows can help you capture more leads and leave a memorable impression on attendees.
Exhibitors often use digital signage to draw visitors’ attention. Moving images on a TV or monitor screen are popular as they automatically catch the eye when you pass by. By using trade show multimedia strategically to form an elaborate presentation, you can dazzle your audience and make a lasting impression on attendees. Here are some more examples of multimedia:
- Custom video / Animation on Monitors
- LED / backlit displays
- Interactive games
- iPads / Tablets
- Digital kiosks
- Augmented and virtual reality
Breakdown the Benefits
1. Grabbing Attention
When you’re up against some of the biggest names in the industry, you need to do everything you can to make your trade show booth stand out. Multimedia displays are extremely effective at grabbing attention because our brains are hardwired to react to movement and sound.
2. Educate Attendees
Using video in your trade show exhibit can help your audience easily digest complex information. Sixty-five percent of the population are visual learners, so using moving image is key to ensuring your company’s message resonates with the majority of trade show attendees.
3. Engage Your Audience
Multimedia shows are an excellent way to break the ice with prospects and pave the way for deeper conversations about your product. After attendees take an interactive quiz or view an animated product demonstration, you can answer any questions they might have and take down their details to follow up with them after the show has ended. Check out our Infinity iPad and Monitor Kiosk, this is the perfect display for hosting an interactive quiz, the interaction not only makes their experience memorable but also provides you an opportunity to harvest their contact information naturally!
4. Leave a Lasting Impression
Nothing is more memorable than creating an immersive booth experience for your audience. Imagine theatrical lights beaming down on your product display, perfectly timed to dramatic music. With a well-choreographed multimedia display, you can easily set your booth apart from the competition. If they remember your display, they’ll remember you!
Final Tips for Using Multimedia at Your Next Show
Set Goals
What is the purpose of your multimedia? Your goal greatly influences your design and setup of your booth. If you’re releasing a new product line your multimedia presentation could include dramatic lighting, background music, and product demonstration videos as opposed to infographics or educational videos.
Remember to Practice
Whether your video displays aren’t working or your background music sounds wonky, technology has a habit of failing at the worst of times. Practicing your multimedia show before the event will reduce the potential for technology failure, as well the potential for human error, like forgetting information during the presentation.
Run through your show multiple times to ensure it goes smoothly in front of an actual audience. The more polished your presentation, the higher your chances of generating qualified leads and sales.
Don’t Cut Corners
Cheap trade show multimedia can hurt your show-floor image. The last thing you want is to have a display malfunction while you perform a demonstration or negotiate sales. We have some budget friendly multimedia options like our QuickZip Broadcast that will still allow you to professionally present your company at a comfortable cost. If you’re really looking to steal the show then we’d recommend our top selling multimedia display kit, the QuickZip MAX. This display will come in at under $2000 and will really allow you to show off your brand/product range/services in the best light!
Trade show multimedia is now an essential part of the booth experience. When properly executed, your multimedia can allow you to dominate the trade show floor and maximize your ROI. Not enlisting the help of trade show event management professionals means more room for error.
If the thought of being an expert in graphic design, lighting, exhibit materials, video production, and marketing sounds daunting, consider working with one of our experienced in-house designers. Our team will ensure your multimedia shines through at your show!
